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content strategy & direction - Black & unbothered

 

Successfully launched and supported the “Come With Me” style series, Black & Unbothered,” which featured editors documenting their first-person perspectives for travel and event experiences.

 
 
 

Strategy:

  • Develop a social first series that brings awareness to Black women traveling across the US and internationally while they share key moments of the trip highlighting their unique experiences.

  • Pitched domestic and international resorts in various locations relevant to our theme “Where should Black people travel to..” Curated content based on audience feedback with each video launch.

Outcome:

  • Produced over 20 videos highlighting Lake Tahoe, Spain, Aruba, and more.

  • Partnered with Acura on a sponsored video “R29 Weekend House: Black Women Luxury Trip To Joshua Tree” (view here)