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live coverage & content creation - met gala red carpet

 

Spearheaded real-time live coverage of Met Gala Red Carpet 2023, capturing iconic fashion moments, exclusive celebrity interactions, and trending highlights. The goal was to build excitement, foster audience connection, and drive high engagement through relatable commentary.

 
 

Strategy:

  • Focused on dynamic visuals showcasing bold fashion choices and candid celebrity moments in short-form video snippets.

  • Maintained immediacy and relevance by posting in real-time.

  • Used humorous and relatable sounds and captions.

  • Invited followers to share their thoughts on outfits and moments.

Outcome:

  • Videos garnered 69K to 517K views, with strong engagement across likes, comments, and shares.

  • Established Unbothered’s platform as a go-to source for engaging live event coverage in fashion.

  • Videos remained relevant post-event, generating engagement after the live coverage ended. (Rihanna & A$AP Rocky show up last to the Met Gala + Serena Williams makes her second pregnancy announcement on the carpet as well)