celebrity & influencer focus social series strategy

My experience within influencer marketing and talent collaborations lead me to execute impactful social strategies. I was able to leverage the relationships with celebrity talent and creators to drive audience engagement and brand awareness while overseeing social content series, talent collaborations, and real time experiential events.

Strategy:

• Social Content Series: Led Instagram-first series featuring creators and celebrity talent through interview-style and candid content formats. Handpicked talent aligned with brand voice and audience demographics, created teaser content, engagement-driven captions, and interactive touchpoints.

• Branded Campaigns: Assisted end-to-end creator partnerships, from talent sourcing to performance tracking. Ensured content aligned with both brand goals and the creator’s authentic voice.

• Experiential Events: Over-saw live social coverage and post-event content recaps to reshare on the brand’s page. Captured talent at events for specific content visuals for the agency’s social account.

Overview:

• Increased brand credibility and audience engagement through authentic creator storytelling.

• Elevated brand visibility and cultural relevance through talent-led events and campaigns.

• Fostered lasting relationships with high-profile creators and celebrity talent, setting the stage for ongoing collaborations.