case studies talent focus social strategy studio produced content example festival digital coverage strategy live coverage content strategy travel content strategy published editorial example
consulting services the bronze blueprint the golden architect the platinum mastermind inquiry request

studio produced Content strategy - Media/Publication

 

I contributed to developing premium, studio-produced content such as Dear Black Love and Birth Rights. For these rollouts, I led the social strategy to drive audience anticipation, engagement, and visibility across social platforms for editorial launches. This involved crafting compelling teasers, campaign videos, and behind-the-scenes (BTS) content that resonated with the publication’s community while aligning with the overall editorial vision.

 

Dear

Black

Love

Birth Rights
”Maternal Health Awareness Month”

 

Strategy:

  • Produced short-form teaser videos highlighting standout moments and trending soundbites to immediately capture audience attention. Strategically scheduled teasers to build anticipation leading up to the editorial release.

  • Contributed to the creation of polished campaign videos that told cohesive stories, aligning with the publication's visual identity per editorial package.

  • Captured authentic, candid moments from the set, showcasing the personalities of talent. Shared BTS content to offer audiences an exclusive, relatable perspective via IG stories and Reels.

  • Partnered with editorial and production teams to conceptualize and execute overarching shoot themes. Provided input on set design, color schemes, and typography, and suggested culturally aligned talent.

  • Implemented a staggered rollout plan for content across Instagram Reels, Stories, and Feed posts as well as Twitter (X) and TikTok. Wrote engagement-driven captions with clear calls to action to encourage interaction and clicks to the site.

Outcome:

  • Campaign teasers and BTS content drove significant views, shares, and comments across platforms.

  • Campaigns successfully resonated emotionally with target audiences based on timing and cultural relevance (ex. Skylar and Temi DBL episode remains a top performing video (354K views) out of the series and it was the first couple the brand showcased that was geared towards a younger audience.)

  • Strengthen the publication as a leader in culturally relevant storytelling and intentional social content.

  • The content remained relevant beyond the initial launch, continuing to drive engagement post-editorial release. (The Birth Right editorial package shares real stories of Black women sharing their experience with pregnancy and is a yearly evergreen content for Black Maternal Health Week that takes place in April)